It all started with a tweet.

The tweet grew into a conversation, and from that conversation came an idea.  What if we, as a community of UX professionals, could approach the problem and fix the airline boarding experience, once and for all?

And with that idea, a mission was born.  What if we could get a group of UX professionals to join together and solve the problem by applying UX design principles to a variety of real-world issues that make boarding irksome for all?

The tweet sparked Twitter conversations.  And a thread on And enthusiasm from the UX community as a whole.

We are now a team of more than 50 volunteers from six continents had signed up to solve the problem.

Now we want you to be part of the team.

Join the Movement